Every business, no matter how big or small, needs to invest in a quality website design. A poor website design can hurt your marketing efforts as it can result in frustrated visitors leaving your site. Not to mention that a poor website design can reflect poorly on the professionalism of your company as well. The following are some of the key qualities of a good website design that you should focus on:
- User-friendly navigation – It should be easy for your visitors to find exactly what they are looking for. If they can’t find information about your products, an opt-in form or your contact information, then your site is badly designed. You should provide links to the main pages of your site at the top of each page – along with your contact information. You should strongly consider adding a search function to your site to make it easier for visitors to find more specific things.
- A professional visual design – Avoid using too many colors and fonts. Focus on creating a visual design that is simple yet elegant. Otherwise, your website pages will appear cluttered and could overwhelm your visitors, thereby detracting from your actual content. Stick to only two, easy-to-read fonts – one for your titles and one for the actual content. When using background colors or images, make sure they contrast your font so that your font remains easy to read.
- Fast loading speed – Nothing will frustrate your visitors more than a page that takes more than a few seconds to load. Internet users don’t have much patience in a day and age where many websites load almost instantly. Your webpages should take no longer than two to three seconds to load – any slower and you’ll chase away many of your visitors. Avoid having audio and video (especially flash) play automatically on your webpages as this can drag down the load speed substantially.
- Search engine optimization (SEO) – A good website will be properly optimized using relevant and high quality keywords. This will not only help you to earn a higher ranking on search engine results pages (SERP), but will also help your target audience to find your site more easily. You should use your keywords to optimize your URLs, your blog content, your blog titles, your meta descriptions, your alt image tags and your anchor text.
- Mobile optimization – Many of your visitors will find your website on their mobile devices. If your website has not been optimized for mobile use, then it will be displayed incorrectly on their screens, making it extremely difficult to navigate and read through. Not only will you lose these potential customers if you don’t optimize your site, but you’ll hurt your mobile SEO rankings as well.
- Calls-to-action – Just because people are on your site does not mean they will be converted. You need to guide them by using calls-to-action on every page telling them what you want them to do.
These are the elements that you should focus on to create a good website design.