The dental industry just like any other industry is on the look out for better marketing strategies for their services. Although orthodontists can get referrals from dentist, other marketing tactics have emerged that are more efficient thanks to the ever growing internet technology. The success of internet marketing has been enormous for many businesses, and SEO marketing has contributed much to it.
What is SEO? SEO stands for Search Engine Optimization, and it simply means following of a certain set of rules by website owners to make their websites friendly to search engines. This means that a high-quality website that is SEO optimized gets high rankings on search engine result pages.
As an orthodontist, you may be an expert in improving the appearance, position and function of crooked teeth but you still need a good customer base to make your work a success. Your marketing manager is also an expert in marketing and should know the importance of hiring SEO agencies. Good and professional SEO agencies should give you the following benefits:
Increased traffic, visitors, leads and inquiries
When SEO agencies optimize your website by creating informative content, title tags and Meta descriptions rich in relevant keywords, it gets to be ranked high in search engine result pages (SERPs). This means that many surfers will click on it easily because they have good impressions and trust highly rated websites. In the end, you will receive more visitors, leads and enquiries for the service that you are offering. What is better than a steady stream of new enquiries and calls?
Exposure and brand awareness
The Internet is like a jungle full of business enterprises that offer both similar and different products and services. The only way to get customers in when you stand out among millions which are not something easy but SEO agencies can help you with it. Being ranked highly on search engine result pages not only exposes your website but also make users trust and associate with your brand. And you know what that means: a steady flow of new customers.
Cost effective form of marketing
SEO is a highly targeted form of marketing on those who are in search of your services and products at any given time online. It is inbound in nature as opposed to outbound marketing strategies that use a lot of resources like in making phone calls to people who are not interested at all in your services (cold-calling). Generating quality leads don’t need to cost you highly; SEO will get you diversified and new leads frequently and cheaply.
Social promotion of your website
You cannot underestimate the power of social media given its huge number of users many of which need orthodontic services. Facebook, Twitter and Pinterest are just but a few social media platforms with huge numbers of active users. People who find your website on search engines are likely to promote it to social media.