A study conducted recently by Cisco cited that all internet traffic will be attributed to video content by 2019. Platforms like Vimeo, YouTube, and Vine have made it possible for orthodontists and marketing managers to make video part of their major marketing strategies. However, creating video content is only half of the job. It is important for orthodontists and their marketing managers to understand that there is so much competition out there and as such, video content should be optimized for SEO so as to attract new viewers. So how do you make your videos SEO friendly?
1. Relevant and compelling title
Go for a title that explains what the video is about in a clear, concise manner. No one wants to watch a video if they don’t know what it’s about from the get go. An effective title would be one that not only explains what the video is about but also consists of keywords that are relevant to the video content.
2. Ensure it loads quickly
We live in a ‘give me now’ kind of world, and this makes it crucial for your videos to be able to load right away when clicked. Viewers tend to close a window and move on to another website or webpage if a video takes too long to load. Consider the resolution requirements and size of the video before uploading it to any of the platforms.
3. Optimize content around the video
You have to understand that search engines like Google will look through everything on the platform to determine the relevance of your video. As such, having a video up is not enough. Try to include descriptions with relevant keywords for optimization purposes.
4. Use keywords in the URL
Many marketing managers make the mistake of using generic URLs with no regard for how this could affect their search engine rankings. Search engines use your URL to identify your video content. It’s therefore important to use keywords relevant to video content in your URLs.
5. Add links to the videos
Consider adding links towards the end of your videos that link to other videos. The Annotations tool on YouTube comes in handy for this task. Doing this helps drive traffic to some of your other web pages as well as videos, all of which can help improve your overall SEO rankings. You can also add links to the video descriptions for better optimization.
6. Encourage social interaction
Make it possible for your viewers to make comments about your video and share on their social media profiles. The reason for doing so is that search engines such as Google use social signals to identify and rank your content.
7. Post on YouTube
YouTube is more than just a video hosting service. It’s also a search engine in itself. It is the second largest search engine after Google. After uploading to YouTube, be sure to embed it to your website using the embed code.